Funny thing happened to me yesterday!

In the process of a residential move, many changes have to be made in order to restore the normalcy that you once so naively took for granted. In the midst of this fight against chaos is where I reside right now. Fun - Fun. It’s refreshing and new, but there are so many minor details that have to be coordinated that it can sometimes be overwhelming and daunting to realize the light at the end of the tunnel. Anyway, long story short. The pictures are hung, the furniture in place, normalcy abounds minus the most necessary of necessities, INTERNET!

So we made the appointment for the local ISP to come by and make the magic happen. We got all the equipment we needed, the welcome packet, and a thank you for your business. Everything all set without a hitch. Off to Al Gore land we go!

Meat and potatoes: inside the welcome packet was a 4 panel newsletter for parents, warning them about the dangers surrounding instant messaging. Very informative, well organized and more information than I think any parent would ever have known. Having a 7 year old around the house made me more than realize how sensitive this information can really be to parents. The most interesting almost comical section of the newsletter was a dictionary of acronyms. Hilarious right? Wrong! Completely wrong. I went through these acronyms with the love of my life and realized that not only are our kids smarter now than we will ever be; they have also come up with a completely new language, Acronimia! I felt like Christopher Columbus landing in the West Indies when I read this newsletter, and they are like astronauts already living on Mars! They are so far ahead of us it is not even funny. Dangerously far ahead of us.

So that got me thinking about one of the aspects of cross-media and how we market to younger generations here at Reynolds DeWalt. We are currently in the midst of developing programming to target universities that can take full advantage of this technological application. Much like your eMail blasts that your spam filters tell to go away, our SMS messaging system can send out personalized SMS text messages that are relevant and pertinent to the end user, much like an instant message. The messages will speak specifically to this generation. But you can also get your message into every crackberry, iPhone, Razor, and the like in no time, with relevancy unheard of, regardless of generation.

Through cross-media campaigns that encompass different media, capture data, and grow databases east to west rather than north to south, you can speak on many different levels to many different people in many different ways. That gets me back to the language barrier I have now established with my Hieroglyphics AKA acronym guru seven year old. I realized that not only does he speak a different language, but every generation in between does as well. To be an effective linguist you have to master many languages. To be an effective marketer you have to adopt the technology that translates your message appropriately to whomever you are speaking to. We can do that. We are the linguist to your audience’s world and can help you speak whatever language you need to speak.

As the guru himself would put it. Tyfrmb, iayr. Bw. (Thank you for reading my blog, I appreciate your readership. Be Well.)