Like the old saying goes, “When life hands you a lemon, BLOG!!!”  “When the going gets tough, the tough get blogging!!!” Or something like that. Anyway, in any slowdown, smart marketers spend smart money marketing. This takes a combination of two very key elements; brain power and rainy day cash! Neither of which are prevalent in most companies today. Forward thinkers are pushed to the wayside by brick and mortar fundamentals that don’t allow for the development of the future. It’s kind of like taking a naturally big fish when it is just a guppy and raising it in a bottle of water. IT WILL NEVER GROW!  

There is a big pond out there somewhere for thinkers to swim and be free, someone has to be willing to dump the bottled water into the pond, it’s the only way to make it happen. The rain will come eventually so avoid guarding yourself under an umbrella of the past. Here is a new idea, rain never hurt anyone, so chuck the coverall and allow new, fresh and innovative to soak your pockets and fund the future rather than living under the umbrella and never seeing what life is like when you’re all wet! Blogging is meant to stir the pot and get ideas out of your mind and into this sphere of thought provocation, so let’s provoke some thought and swim in the big pond.

We know times are tight and life is short but let’s not limit the future by stagnating the present. Discomfort is good. It is ok to breath heavy. Take a chance. Think a little, and find a new way to make it all happen harmoniously with what has built the foundation of your business. “This Old House,” and Bob Villa love to make old things new and innovate the workings of time gone past, while retaining the footprint of what used to be. We have entered a new era in this game, so keep the foundation, the backbone, and the ingenuity strong and create something new and beautiful and conscious of the goals before you. We can still build houses, but let’s be smarter about it. Let’s renovate the mind. We can do it. Keep up with the RD blogosphere as we journey into uncharted territory and venture into new horizons trying to figure out rainmaking.

If you see a cloud, send it our way. Too-da-loo See ya in a few.