5000 is the lucky number. That’s how many ads we are exposed to on a daily basis, researchers tell us. Across all mediums electronic, print, and anything else they can stick a label on, bombardment is the trial tested advertising niche. How many of these are in actuality relevant to me a 20something male. Not many. I’m not that atypical. Cookie cutters most are not, so how do you tailor your marketing to achieve the best return on investment? The customer is a demanding dictator, whose hunger for new, smart, and focused marketing is voracious. “Unconventional marketing is intended to get maximum results for minimal resources” says Jay Conrad Levenson. Is pointed, focused, witty, smart, and meaningful marketing unconventional? In my humble opinion, yes it is.

So how do we maximize our return without typically spending half our budget on meaningless ads that hope to maybe tap someone on the shoulder? We get smäht! Our ability to capitalize on this lies in technology. Being smarter, learning more about your target audience can better allow you to achieve, capture, and invest in something meaningful. Our industry just graduated to a new level of intelligence. 4.2 seconds is all you have before your mail ends up in the circular file. You’re only a catchy email subject head away from a delete. You’re a channel flick away from missing you best client. So make better choices. Be smarter than your competition. Achieve this with help from marketing campaigns that best use technology to your advantage.

The rookie realized this week that outside the box thought leads to amazing personal, intellectual, and industry growth. If your looking for a box to grow out of, let us know. We can think you out of it. You need us! So til next time, toodaloo, see ya in a few.