There are times in any industry when necessity calls for invention or evolution. As a recent hire at Reynolds DeWalt, my experience thus far has introduced me to an industry in the midst of an evolution. Cro-Magnon becomes Homo-Erectus. Two sticks become fire. The drawn buggies become Model A’s. The printing industry becomes….??? This is the competition saturated industry I’ve chosen to jump head first into: one with no clear definition in the middle of its own industrial revolution. Some ideas are still the same, ink on paper, right? Wrong. Ink on paper is just the tip of this massive iceberg. The variables are endless, the imagination has never had as much power, and our ability to make it all happen has never been greater than now. Stay tuned while we redefine what we do and how we do it. For this rookies point of view on our ever-changing, creation driven, smile selling business check in weekly to read the snippets of transformation I experience.

Until next time, too-da-loo see ya in a few.